What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with? In this session, be prepared for hands-on activities as we work together to develop your key messages and craft your authentic brand story for the long term.
At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future. I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.
Our experience with smell and taste often unlocks a memory – like Proust’s madeleine in ‘Remembrance of Things Past’. In Shayma’s workshop, we will talk about how food is nostalgic and triggers memories – and how to tap into your own experiences to develop personal narratives centered around food. In the workshop, Shayma will share her personal experiences, and share her knowledge to give you insider information on how to write evocatively for your blog or freelance features. Shayma will also talk about how to pitch food memoir-style stories to different media platforms – and how to find your own unique voice. Bring your ideas to the workshop for a brainstorming session in which we will collectively explore the connections between food and memory through writing!
Our experience with smell and taste often unlocks a memory – like Proust’s madeleine in ‘Remembrance of Things Past’. In Shayma’s workshop, we will talk about how food is nostalgic and triggers memories – and how to tap into your own experiences to develop personal narratives centered around food. In the workshop, Shayma will share her personal experiences, and share her knowledge to give you insider information on how to write evocatively for your blog or freelance features. Shayma will also talk about how to pitch food memoir-style stories to different media platforms – and how to find your own unique voice. Bring your ideas to the workshop for a brainstorming session in which we will collectively explore the connections between food and memory through writing!
What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with? In this session, be prepared for hands-on activities as we work together to develop your key messages and craft your authentic brand story for the long term.
At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future. I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.