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Friday, October 21
 

08:30

Farm & Food Care Farm Tour
Limited Capacity filling up

While the schedule shows this event ending at 2, you will actually be returning to the hotel closer to 3:30pm

Sponsors
avatar for Farm and Food Care

Farm and Food Care

Farm & Food Care



Friday October 21, 2016 08:30 - 14:00
Delta Toronto Lobby Delta Toronto

10:00

Food Photography Workshop
Limited Capacity full

This is a hands on workshop with Dennis Prescott.  Please make sure you bring your camera (DSLR, Point and Shoot or Phone).  Wear clothing that's easy to move around in and won't get caught on tripods, props or the food - avoid drapey or overly baggy clothing!  Comfy shoes are a must.
There will be some overhead shooting so a tripod will be a nice to have if you are able to bring one.
Lunch will be provided. 

Speakers
avatar for Dennis Prescott

Dennis Prescott

Photographer, Writer, Dennis The Prescott
Dennis Prescott is a musician turned food photographer, recipe developer, stylist, and a proud Atlantic Canadian. He’s a regular contributor to Food & Wine Magazine, develops content for brands like Frigidaire, Reynold’s, Pulse Canada and Vita Coco, and is the author and creator of Dennis The Prescott.com. “Eat real, eat local, eat delicious” Kitchen utensil he can’t live without: microplane... Read More →


Friday October 21, 2016 10:00 - 14:00
Delta Toronto: Distillery Room

14:00

Friday Conference Registration
Conference registration will be open until 6pm

Friday October 21, 2016 14:00 - 17:30
Delta Toronto

17:30

19:00

20:30

Keynote Address with Deb Perelman of Smitten Kitchen
Speakers
avatar for Deb Perelman

Deb Perelman

Founder, Smitten Kitchen
Deb Perelman is a self-taught home cook and photographer and the creator of SmittenKitchen.com, an award-winning blog with a focus on stepped-up home cooking through unfussy ingredients. Her first book, The Smitten Kitchen Cookbook was a New York Times bestseller. Her writing has appeared in Martha Stewart Living, Epicurious.com, NPR.com, BonAppetit.com, and Parenting.com, among other publications. She lives in New York City... Read More →


Friday October 21, 2016 20:30 - 21:15
Delta Toronto: Kensington Room
 
Saturday, October 22
 

07:00

Saturday Breakfast
Sponsors
avatar for Dairy Farmers of Canada

Dairy Farmers of Canada

Dairy Farmers of Canada


Saturday October 22, 2016 07:00 - 08:45
Delta Toronto: Kensington Room

09:00

Creating Passive Income From Your Blog Through On-Line Programs or Products
Limited Capacity filling up

Discover how to establish yourself as a top food blogger while creating passive income through an online program! Dr. Kimberley will coach you on how to develop your program in a way that builds credibility for your brand and adds value to your followers. You will gain clarity in choosing your niche while learning how to deliver an online program that stands out from the crowd and establishes you as a go-to expert in the food blogging industry!

Speakers
avatar for Dr. Kimberley O'Brien

Dr. Kimberley O'Brien

Naturopathic Doctor, Healthy Life Redesign
Dr. Kimberley O’Brien is a Calgary-based Naturopathic Doctor on a mission to help you own your health and live a life you love! As an expert in nutrition and food sensitivities Dr Kimberley helps people to overcome their fatigue, digestive upset and chronic health concerns through healthy, whole food and natural medicine. Dr. Kimberley inspires and empowers health transformations through her naturopathic practice, workshops, online... Read More →


Saturday October 22, 2016 09:00 - 09:50
Delta Toronto: Riverdale

09:00

Visual Branding for You and Your Blog
Limited Capacity full

Bloggers are quickly realizing how important visual storytelling is to their brand. And it's no wonder why, the human brain can process visuals 60,000x faster than text making the need for a cohesive visual identity very important. In this rotating session attendees will learn about the rapidly growing visual storytelling movement, why a visual identity strategy is an important part of any brand, how to craft a visual identity guide, and how to stay true to your strategy across all social networks. 

Speakers
avatar for Brittany Stager

Brittany Stager

Designer, Blogger, My Daily Randomness
Brittany Stager is the designer & writer behind My Daily Randomness, a personal lifestyle blog. It’s there that she writes about everything from home renovation and decor, to travel and food. When she’s not blogging, she’s filling her days with Twitter, Facebook and Instagram at her integrated marketing agency, REES + STAGER. Kitchen utensil she can’t live without: her trusty wooden... Read More →


Saturday October 22, 2016 09:00 - 09:50
Delta Toronto: Rosedale Room

09:00

From Blank Screen to Books on Shelves: The Editorial Process.
Limited Capacity filling up

Zoe Maslow will be speaking on how a book comes to life from concept to execution.  She’ll explain how to develop a book proposal, give insight into how she evaluates ideas, authors, and pitches. And, she’ll walk you through what happens after you’ve signed a contract, discuss how to shift from blogging solo to working with an editorial team, and talk about how you can extend your book’s reach post-publication.   

Speakers
avatar for Zoe Maslow

Zoe Maslow

Editor, Penguin Random House Canada
Zoe Maslow edits cookbooks, lifestyle, and fiction titles for Penguin Random House Canada. Some recent highlights of her list include Batch: Over 200 Recipes, Tips & Techniques for a Well Preserved Kitchen from bloggers Joel MacCharles and Dana Harrison; Flapper Pie and a Blue Prairie Sky by Kitchen Magpie blogger Karlynn Johnston; and The Prairie Girl Cupcake Cookbook. Some exciting upcoming titles include This Can Be Beautiful, a craft... Read More →


Saturday October 22, 2016 09:00 - 09:50
Delta Toronto: Distillery Room

09:00

Navigating Media Interviews and Live Food Demos
Limited Capacity full

Want to rock a TV segment? Mairlyn Smith and Zannat Reza will cover the do’s and don’ts for a live TV segment. They will share their secrets on prepping for a segment, making a food demo go smoothly, what to do when things go wrong and what to wear. They will also talk briefly about how radio and print interviews are different.

Speakers
avatar for Zannat Reza

Zannat Reza

Dietitian, Thrive 360
For the past 20 years, Zannat has been helping organizations craft their food and health storytelling to help people live better lives. She creates content that translates health research into plain language so people are inspired to make positive lifestyle changes. Zannat appears regularly on Canada AM and CBC News Network, and is often quoted in print media such as the Toronto Star and other publications through the Canadian Press... Read More →
avatar for Mairlyn Smith

Mairlyn Smith

Home Economist, Speaker, MairlynSmith.com
Mairlyn Smith is the only professional home economist in Canada who is also an alumnus of the Second City Comedy Troupe, making her the self-proclaimed Funniest P.H.Ec. in the Entire World. A popular media personality, MC and key note speaker, Mairlyn is also a Regular Guest Expert on the award-winning national daytime television show Cityline as well as a regular on Toronto’s Breakfast TV. Among her many claims to fame, her two... Read More →


Saturday October 22, 2016 09:00 - 09:50
Delta Toronto: Beaches Room

10:00

Key Messaging for Bloggers — How To Get Your Message out to Readers, Brands and PR Agencies
Limited Capacity full

What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with? In this session, be prepared for hands-on activities as we work together to develop your key messages and craft your authentic brand story for the long term. 

At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future.  I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.


Speakers
avatar for Heather Travis

Heather Travis

PR Professional, DIY blogger, Heather In Heels
Heather Travis is a PR professional and lover of all things creative. She has extensive experience developing and implementing integrated public relations and marketing programs for agricultural brands, producers and processors, as well as high-end sporting goods. She’s a DIY junkie with a mean power tool addiction, and can often be found painting, refinishing, and scouring both junk yards and antique markets for her next fix … err... Read More →


Saturday October 22, 2016 10:00 - 10:50
Delta Toronto: Rosedale Room

10:00

Food & Memory and the Art of Storytelling
Limited Capacity filling up

Our experience with smell and taste often unlocks a memory – like Proust’s madeleine in ‘Remembrance of Things Past’. In Shayma’s workshop, we will talk about how food is nostalgic and triggers memories – and how to tap into your own experiences to develop personal narratives centered around food. In the workshop, Shayma will share her personal experiences, and share her knowledge to give you insider information on how to write evocatively for your blog or freelance features. Shayma will also talk about how to pitch food memoir-style stories to different media platforms – and how to find your own unique voice. Bring your ideas to the workshop for a brainstorming session in which we will collectively explore the connections between food and memory through writing! 



Speakers
avatar for Shayma Saadat

Shayma Saadat

Food Writer, The Spice Spoon
Shayma Saadat is an internationally published food writer, stylist and photographer who focuses on the food from her heritage — Afghanistan, Iran and Pakistan — which she refers to as Silk Route cuisine. Born in Lahore, Pakistan, this World Bank-baby grew up in the USA, Nigeria, Kenya, Bangladesh and the UK. Six years ago, true to her nomadic style, Shayma moved from Rome, where she worked for the United Nations... Read More →


Saturday October 22, 2016 10:00 - 10:50
Delta Toronto: Distillery Room

10:00

How To Create a Thriving YouTube Channel
Limited Capacity full

Youtuber and Blogger, Abbey Sharp, and her seasoned producer, business partner and food photographer, Kyla Zanardi, will help you gain the skills you need to get started on Youtube. They will give you a behind the scenes look at what goes into producing a video including the right gear, lighting, team and expenses and will show you how to script a segment, and prep for your shoot day. They will also teach you how to build an audience, select a "format" that works for you, and make real money doing what you love!

Speakers
avatar for Abbey Sharp

Abbey Sharp

Dietitian, YouTuber, Food Blogger, Abbey's Kitchen
Abbey Sharp is a Media Registered Dietitian (RD), national spokesperson, TV and radio personality, YouTuber, food writer and blogger, recipe developer, and the founder of Abbey’s Kitchen Inc. Abbey believes that a pleasurable relationship with food is inherently essential for good health and shares this unique philosophy through her regular contributions to The Marilyn Denis Show (CTV), Best Health Magazine, Fitness Magazine and... Read More →


Saturday October 22, 2016 10:00 - 10:50
Delta Toronto: Riverdale

10:00

Members Q&A with Melissa & Ethan
Limited Capacity seats available

Bring us your questions! Join Melissa and Ethan, the founders of FBC for a 50 minute Q&A session on all things food blogging and FBC! 

Speakers
avatar for Ethan Adeland

Ethan Adeland

Co-Founder, Food Bloggers of Canada
avatar for Melissa Hartfiel

Melissa Hartfiel

Co-Founder, Food Bloggers of Canada
Melissa Hartfiel is a co-founder and the Managing Editor of Food Bloggers of Canada, a membership organization of over 2200 Canadian food bloggers that has been working to promote and support Canadian food blogging talent around the globe since 2011.  A graphic designer and writer by trade, she also publishes her own blog, Eyes Bigger Than My Stomach, where she writes about food, photography and creativity.   She currently lives on the... Read More →


Saturday October 22, 2016 10:00 - 10:50
Delta Toronto: Beaches Room

10:50

Coffee Break
Sponsors
avatar for Nature's Path Organic

Nature's Path Organic

Nature's Path Organic


Saturday October 22, 2016 10:50 - 11:10
TBA

11:10

Sponsors Session: Working with Bloggers
Limited Capacity full

This session is for sponsors and Industry ticket holders only.  We'll dive into exploring ways to work with bloggers, including some of the latest trends, understanding how food bloggers in particular work on a day to day basis and how to create engaging and creatively satisfying campaigns that provide a solid ROI for your business.

Speakers
avatar for Ethan Adeland

Ethan Adeland

Co-Founder, Food Bloggers of Canada
avatar for Melissa Hartfiel

Melissa Hartfiel

Co-Founder, Food Bloggers of Canada
Melissa Hartfiel is a co-founder and the Managing Editor of Food Bloggers of Canada, a membership organization of over 2200 Canadian food bloggers that has been working to promote and support Canadian food blogging talent around the globe since 2011.  A graphic designer and writer by trade, she also publishes her own blog, Eyes Bigger Than My Stomach, where she writes about food, photography and creativity.   She currently lives on the... Read More →


Saturday October 22, 2016 11:10 - 12:00
Delta Toronto: Beaches Room

11:10

Visual Branding for You and Your Blog
Limited Capacity full

Bloggers are quickly realizing how important visual storytelling is to their brand. And it's no wonder why, the human brain can process visuals 60,000x faster than text making the need for a cohesive visual identity very important. In this rotating session attendees will learn about the rapidly growing visual storytelling movement, why a visual identity strategy is an important part of any brand, how to craft a visual identity guide, and how to stay true to your strategy across all social networks. 

Speakers
avatar for Brittany Stager

Brittany Stager

Designer, Blogger, My Daily Randomness
Brittany Stager is the designer & writer behind My Daily Randomness, a personal lifestyle blog. It’s there that she writes about everything from home renovation and decor, to travel and food. When she’s not blogging, she’s filling her days with Twitter, Facebook and Instagram at her integrated marketing agency, REES + STAGER. Kitchen utensil she can’t live without: her trusty wooden... Read More →


Saturday October 22, 2016 11:10 - 12:00
Delta Toronto: Rosedale Room

11:10

Food & Memory and the Art of Storytelling
Limited Capacity filling up

Our experience with smell and taste often unlocks a memory – like Proust’s madeleine in ‘Remembrance of Things Past’. In Shayma’s workshop, we will talk about how food is nostalgic and triggers memories – and how to tap into your own experiences to develop personal narratives centered around food. In the workshop, Shayma will share her personal experiences, and share her knowledge to give you insider information on how to write evocatively for your blog or freelance features. Shayma will also talk about how to pitch food memoir-style stories to different media platforms – and how to find your own unique voice. Bring your ideas to the workshop for a brainstorming session in which we will collectively explore the connections between food and memory through writing! 



Speakers
avatar for Shayma Saadat

Shayma Saadat

Food Writer, The Spice Spoon
Shayma Saadat is an internationally published food writer, stylist and photographer who focuses on the food from her heritage — Afghanistan, Iran and Pakistan — which she refers to as Silk Route cuisine. Born in Lahore, Pakistan, this World Bank-baby grew up in the USA, Nigeria, Kenya, Bangladesh and the UK. Six years ago, true to her nomadic style, Shayma moved from Rome, where she worked for the United Nations... Read More →


Saturday October 22, 2016 11:10 - 12:00
Delta Toronto: Riverdale

11:10

From Blank Screen to Books on Shelves: The Editorial Process.
Limited Capacity filling up

Zoe Maslow will be speaking on how a book comes to life from concept to execution.  She’ll explain how to develop a book proposal, give insight into how she evaluates ideas, authors, and pitches. And, she’ll walk you through what happens after you’ve signed a contract, discuss how to shift from blogging solo to working with an editorial team, and talk about how you can extend your book’s reach post-publication.  

Speakers
avatar for Zoe Maslow

Zoe Maslow

Editor, Penguin Random House Canada
Zoe Maslow edits cookbooks, lifestyle, and fiction titles for Penguin Random House Canada. Some recent highlights of her list include Batch: Over 200 Recipes, Tips & Techniques for a Well Preserved Kitchen from bloggers Joel MacCharles and Dana Harrison; Flapper Pie and a Blue Prairie Sky by Kitchen Magpie blogger Karlynn Johnston; and The Prairie Girl Cupcake Cookbook. Some exciting upcoming titles include This Can Be Beautiful, a craft... Read More →


Saturday October 22, 2016 11:10 - 12:00
Delta Toronto: Distillery Room

12:10

Creating Passive Income From Your Blog Through On-Line Programs or Products
Limited Capacity filling up

Discover how to establish yourself as a top food blogger while creating passive income through an online program! Dr. Kimberley will coach you on how to develop your program in a way that builds credibility for your brand and adds value to your followers. You will gain clarity in choosing your niche while learning how to deliver an online program that stands out from the crowd and establishes you as a go-to expert in the food blogging industry!

Speakers
avatar for Dr. Kimberley O'Brien

Dr. Kimberley O'Brien

Naturopathic Doctor, Healthy Life Redesign
Dr. Kimberley O’Brien is a Calgary-based Naturopathic Doctor on a mission to help you own your health and live a life you love! As an expert in nutrition and food sensitivities Dr Kimberley helps people to overcome their fatigue, digestive upset and chronic health concerns through healthy, whole food and natural medicine. Dr. Kimberley inspires and empowers health transformations through her naturopathic practice, workshops, online... Read More →


Saturday October 22, 2016 12:10 - 13:00
Delta Toronto: Distillery Room

12:10

Key Messaging for Bloggers — How To Get Your Message out to Readers, Brands and PR Agencies
Limited Capacity filling up

What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with? In this session, be prepared for hands-on activities as we work together to develop your key messages and craft your authentic brand story for the long term. 

At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future.  I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.


Speakers
avatar for Heather Travis

Heather Travis

PR Professional, DIY blogger, Heather In Heels
Heather Travis is a PR professional and lover of all things creative. She has extensive experience developing and implementing integrated public relations and marketing programs for agricultural brands, producers and processors, as well as high-end sporting goods. She’s a DIY junkie with a mean power tool addiction, and can often be found painting, refinishing, and scouring both junk yards and antique markets for her next fix … err... Read More →


Saturday October 22, 2016 12:10 - 13:00
Delta Toronto: Rosedale Room

12:10

How To Create a Thriving YouTube Channel
Limited Capacity seats available

Youtuber and Blogger, Abbey Sharp, and her seasoned producer, business partner and food photographer, Kyla Zanardi, will help you gain the skills you need to get started on Youtube. They will give you a behind the scenes look at what goes into producing a video including the right gear, lighting, team and expenses and will show you how to script a segment, and prep for your shoot day. They will also teach you how to build an audience, select a "format" that works for you, and make real money doing what you love!

Speakers
avatar for Abbey Sharp

Abbey Sharp

Dietitian, YouTuber, Food Blogger, Abbey's Kitchen
Abbey Sharp is a Media Registered Dietitian (RD), national spokesperson, TV and radio personality, YouTuber, food writer and blogger, recipe developer, and the founder of Abbey’s Kitchen Inc. Abbey believes that a pleasurable relationship with food is inherently essential for good health and shares this unique philosophy through her regular contributions to The Marilyn Denis Show (CTV), Best Health Magazine, Fitness Magazine and... Read More →


Saturday October 22, 2016 12:10 - 13:00
Delta Toronto: Riverdale

12:10

Navigating Media Interviews and Live Food Demos
Limited Capacity full

Want to rock a TV segment? Mairlyn Smith and Zannat Reza will cover the do’s and don’ts for a live TV segment. They will share their secrets on prepping for a segment, making a food demo go smoothly, what to do when things go wrong and what to wear. They will also talk briefly about how radio and print interviews are different.

Speakers
avatar for Zannat Reza

Zannat Reza

Dietitian, Thrive 360
For the past 20 years, Zannat has been helping organizations craft their food and health storytelling to help people live better lives. She creates content that translates health research into plain language so people are inspired to make positive lifestyle changes. Zannat appears regularly on Canada AM and CBC News Network, and is often quoted in print media such as the Toronto Star and other publications through the Canadian Press... Read More →
avatar for Mairlyn Smith

Mairlyn Smith

Home Economist, Speaker, MairlynSmith.com
Mairlyn Smith is the only professional home economist in Canada who is also an alumnus of the Second City Comedy Troupe, making her the self-proclaimed Funniest P.H.Ec. in the Entire World. A popular media personality, MC and key note speaker, Mairlyn is also a Regular Guest Expert on the award-winning national daytime television show Cityline as well as a regular on Toronto’s Breakfast TV. Among her many claims to fame, her two... Read More →


Saturday October 22, 2016 12:10 - 13:00
Delta Toronto: Beaches Room

13:00

Saturday Lunch
Sponsors
avatar for Turkey Farmers of Canada

Turkey Farmers of Canada

Turkey Farmers of Canada


Saturday October 22, 2016 13:00 - 14:30
Delta Toronto: Kensington Room

18:00

Canadian Lentils Dinner
Sponsors
avatar for Canadian Lentils

Canadian Lentils

Canadian Lentils


Saturday October 22, 2016 18:00 - 21:00
Montecito Restaurant
 
Sunday, October 23
 

07:00

Sunday Breakfast
Sponsors
avatar for Breville

Breville

Breville


Sunday October 23, 2016 07:00 - 08:45
Delta Toronto: Kensington Room

09:00

Defining Your Own Success
Speakers
avatar for Noelle Chorney

Noelle Chorney

Food Writer, Amazon In The Kitchen
Food is Noelle’s passion. She cooks it, eats it, thinks about it, talks about it and writes about it. She’s the leader of Slow Food Saskatoon, Saskatoon’s senior judge for Gold Medal Plates, and records some of her dining and cooking adventures on amazoninthekitchen.ca. Kitchen utensil she can’t live without: her chef’s knife Connect with Noelle on Social Media Twitter  ... Read More →
avatar for Claire Tansey

Claire Tansey

Recipe Developer, Writer, Teacher, Claire Tansey's Kitchen
Claire Tansey is a chef, teacher and food expert. She has over 20 years experience working in restaurants, education and media, notably as Food Director at Chatelaine and as a guest expert on Cityline. She now focuses on inspiring home cooks with easy, fun and delicious recipes at Claire Tansey’s Kitchen, on Cityline and in the classroom at George Brown College. Originally from Montreal, Claire lives in Toronto with her partner... Read More →


Sunday October 23, 2016 09:00 - 10:00
Delta Toronto: SoCo Ballroom A&B

10:00

Coffee Break
Sponsors
avatar for Crosbys Molasses

Crosbys Molasses

Crosby's Molasses


Sunday October 23, 2016 10:00 - 10:25
TBA

10:25

Food Photography with Dennis Prescott
Speakers
avatar for Dennis Prescott

Dennis Prescott

Photographer, Writer, Dennis The Prescott
Dennis Prescott is a musician turned food photographer, recipe developer, stylist, and a proud Atlantic Canadian. He’s a regular contributor to Food & Wine Magazine, develops content for brands like Frigidaire, Reynold’s, Pulse Canada and Vita Coco, and is the author and creator of Dennis The Prescott.com. “Eat real, eat local, eat delicious” Kitchen utensil he can’t live without: microplane... Read More →


Sunday October 23, 2016 10:25 - 11:25
Delta Toronto: SoCo Ballroom A&B

11:30

Stepping Outside Your Blog to Take It To the Next Level
Speakers
avatar for Dana Harrison

Dana Harrison

Founder, Designer, Well Preserved
Joel MacCharles and Dana Harrison created WellPreserved.ca in 2008. The site has more than 1,800 articles and 700 recipes on preserving food, food security, sustainability, food politics, hunting and more. Dana Harrison’ s love of great food is only matched by her love for tasty design. She’s been working as a professional graphic designer and illustrator for 20 years. As the Creative Director for WellPreserved she makes... Read More →
avatar for Joel MacCharles

Joel MacCharles

Founder, Well Preserved
Joel MacCharles and Dana Harrison created WellPreserved.ca in 2008. The site has more than 1,800 articles and 700 recipes on preserving food, food security, sustainability, food politics, hunting and more. Joel is a lifelong home cook who writes and speaks on their shared passions. His writing has appeared across North America online and in print. Joel is a passionate public speaker with more than 20 years experience in adult... Read More →


Sunday October 23, 2016 11:30 - 12:30
Delta Toronto: SoCo Ballroom A&B

12:30

FBC2016 Wrap Up
Speakers
avatar for Ethan Adeland

Ethan Adeland

Co-Founder, Food Bloggers of Canada
avatar for Melissa Hartfiel

Melissa Hartfiel

Co-Founder, Food Bloggers of Canada
Melissa Hartfiel is a co-founder and the Managing Editor of Food Bloggers of Canada, a membership organization of over 2200 Canadian food bloggers that has been working to promote and support Canadian food blogging talent around the globe since 2011.  A graphic designer and writer by trade, she also publishes her own blog, Eyes Bigger Than My Stomach, where she writes about food, photography and creativity.   She currently lives on the... Read More →


Sunday October 23, 2016 12:30 - 13:00
Delta Toronto: SoCo Ballroom A&B

13:00

Sunday Lunch
Sponsors
avatar for Half Your Plate

Half Your Plate

Half Your Plate


Sunday October 23, 2016 13:00 - 13:30
Delta Toronto: Kensington Room

13:30